Overview
The Social Media Marketing course explores the dynamic world of digital marketing through the lens of social media platforms. This comprehensive program covers the fundamentals of developing, implementing, and optimizing social media marketing strategies for businesses of all sizes. By combining theory with hands-on practice, participants will gain expertise in audience targeting, content creation, platform algorithms, and performance analytics.
Learning Outcomes
Upon completing this course, participants will:
- Develop an in-depth understanding of social media marketing concepts and strategies.
- Learn to create engaging content and optimize profiles across major platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Gain expertise in running targeted ad campaigns and analyzing their performance.
- Understand branding principles and their application in social media.
- Master tools like SEMrush, Social Sprout, and Ads Spy to enhance marketing strategies.
- Build and execute live projects to implement learned skills effectively.
Who Is It For?
This course is designed for:
- Aspiring Digital Marketers: Those looking to start a career in digital marketing with a focus on social media.
- Small Business Owners & Entrepreneurs: Individuals aiming to grow their businesses by effectively managing social media platforms.
- Marketing Professionals: Experienced marketers seeking to enhance their skills in the rapidly evolving digital landscape.
- Freelancers & Consultants: Professionals looking to offer social media services or expand their client base by mastering platform-specific strategies.
Prerequisites
Participants should have:
- Basic familiarity with social media platforms.
- General computer literacy and internet usage skills.
- A keen interest in learning digital marketing techniques.
Software and Tools Used
Participants will gain hands-on experience with the following tools:
- SEMrush: For keyword research and competitor analysis.
- Social Sprout: To manage and schedule social media content.
- Writer Sonic: For AI-assisted content creation.
- Ads Spy: To analyze competitor ad strategies.
- Ad Clarity: For ad performance insights.
- Go High Level or Zapier: For workflow automation.
- Hey Reach: To optimize LinkedIn campaigns.
BONUS TIPS
- Case studies of successful social media marketing strategies.
- Methods to gather 1,000+ leads and scale outreach.
- Techniques for finding social media clients and hunting freelance jobs.
- CV creation and mock interview practice to enhance employability.
