Overview
This course provides a comprehensive introduction to Google My Business (GMB) and its significance for enhancing online visibility. Participants will learn how to set up, optimize, and manage a GMB profile to improve local SEO and attract more customers through Google Search and Google Maps. The course is designed to cover essential elements like profile creation, SEO optimization, citations, and leveraging GMB Ads for business growth. By the end of the course, students will gain practical skills to use GMB effectively.
Learning Outcomes
By completing this course, participants will be able to:
- Understand the role of Google My Business in local SEO and business visibility.
- Create, verify, and set up a professional GMB profile.
- Optimize GMB profiles to improve search rankings and customer engagement.
- Utilize GMB features like posts, reviews, and attributes effectively.
- Manage local citations and ensure NAP (Name, Address, Phone Number) consistency.
- Implement GMB Ads to promote businesses in local search results.
- Provide GMB-related services to clients and scale their offerings.
Who Is It For?
This course is ideal for:
- Small Business Owners or Entrepreneurs: Seeking to enhance their business visibility and attract local customers.
- Local Marketers: Looking to improve their online presence through GMB.
- SEO Professionals: Aiming to specialize in local SEO and add GMB management to their skillset.
Prerequisites
Participants should have:
- Basic computer literacy.
- Familiarity with online tools and platforms.
- An interest in digital marketing and local SEO.
Software and Tools Used
- GMB Everywhere: For GMB profile insights and analysis.
- SEMrush: For advanced keyword research and SEO optimization.
