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Digital Marketing
GMB and Google Ads
GMB and Google Ads
Curriculum
5 Sections
12 Lessons
24 Hours
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Module 1: Introduction to Google My Business
3
1.0
Session 1: What is Google My Business (GMB)?
1.1
Session 2: Importance of Google My Business for Local SEO
1.2
Session 3: Creating a Google My Business Profile
Module 2: Key Elements of Your Google My Business Profile
3
2.0
Session 4: NAP: Name, Address, and Phone Number
2.1
Session 5: Selecting Categories for Your Business
2.2
Session 6: Adding Business Hours, Photos, and Services
Module 3: Optimizing Your Google My Business Profile for SEO
3
3.0
Session 7: The Role of Reviews in GMB SEO
3.1
Session 8: Optimizing Your Business Description and Attributes
3.2
Session 9: Using Posts and Updates on Google My Business
Module 4: Google Citations and Their Role in Local SEO
2
4.0
Session 10: What Are Google Citations and Why Are They Important?
4.1
Session 11: How to Build Citations for Your Business
Module 5: Google My Business Ads and Map Ads
1
5.0
Session 12: Introduction to Google My Business Ads (MAP Ads)
Session 12: Introduction to Google My Business Ads (MAP Ads)
– What are MAP Ads (Google Local Ads)?
– How to use GMB ads to promote your business in local search results.
– How GMB Ads are shown on Google Search and Google Maps.
– Setting up and managing a local ad campaign using Google Ads for GMB.
Tools used
GMB Everywhere
Semrush
BONUS CLASS
How to hunt clients for GMB services
Target Audience:
– Small business owners or entrepreneurs.
– Local marketers looking to improve their online presence.
– SEO professionals aiming to specialize in local SEO.
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