Graphic Design & Video Editing

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Session 6: Stationery Design and Practical Applications

Introduction to Stationery Design:
- Importance of stationery in branding.
- Common stationery items: Business cards, letterheads, envelopes, and employee cards.
Designing Stationery in Illustrator:
- Business Cards:
  - Standard sizes and bleed/margin settings.
  - Creative layouts incorporating the logo and brand identity.
- Letterheads:
  - Standard sizes and formats.
  - Placement of logos, headers, footers, and contact details.
- Envelopes:
  - Designing for various sizes (e.g., A4, DL).
  - Incorporating cohesive branding elements.
- Employee Cards:
  - Standard dimensions and necessary details.
  - Creative use of typography and graphics.
- Practical Techniques:
  - Using grids and alignment tools for precision.
  - Exporting print-ready files with correct settings (CMYK, bleed, and crop marks).
  - Mockup creation to visualize designs.
- Tips for Effective Stationery Design:
  - Maintaining consistency with brand identity.
  - Balancing creativity and functionality.
  - Avoiding clutter while highlighting key information.
- Practice Activity:
  - Design a complete stationery set (business card, letterhead, and envelope) for the logo and brand created in the previous session.
  - Present the designs in a mockup format for client presentation.

Session 5: Logo Design, Brand Identity, and Brand Manuals